Chaudhuri Arjun - Emotion And Reason In Consumer Behavior - Hardcover Economic Geography Barcode: 9780470404812

Barcode: 9780470404812

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Chaudhuri Arjun - Emotion And Reason In Consumer Behavior - Hardcover Economic Geography Barcode: 9780470404812Binding: Hardcover Description: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. Title: Emotion And Reason In Consumer Behavior Author(s): Chaudhuri Arjun Publisher: Taylor & Francis Ltd Barcode: 9780750679763 Pages: 182 Pages Publication Date: 1 9 2006 Category: Sales &