cigarettes torches of freedom It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father modern PR hired by American Tobacco Company to sell Lucky Strike to women. He Lighting Up Liberation: The 1960s
Lighting Up Liberation: The 1960s 'Torches of Freedom' Campaign and Its Lasting Impact on Women's Smoking Big Tobacco's Spin on Women's Liberation The New York Times How a Staged Stunt Turned Cigarettes into Freedom Edward Bernays: The Original Influencer History Today Torches of Freedom: Photographs of Women Smoking Publicly During the Easter Sunday Parade in 1929
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