why are some cigarette filters white

why are some cigarette filters white filter TIL that cigarette filters change

Name: why are some cigarette filters white filter TIL that cigarette filters change
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TIL that cigarette filters change color not because they are trapping part of the cigarette smoke, but because they are designed to change color to lead consumers to think that they are File:Lucky Strike White Design Filters.jpg Wikimedia Commons Filter presence and tipping paper color influence consumer perceptions of cigarettes BMC Public Health Springer Nature Link What do you use as a cigarette filter now? Exploring the Variety of Filter Tips: Colors and Sizes Guide

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Though unmarked, the case bears a makers stamp resembling a shield with a W inside a V and an arrow, flanked by a small 9 (or 6) on either side

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