Paul Mitchell Flexibile Style ESP wholesale iNOA is ammonia-free making it

iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage

thirsty hair in need of moisture

Embodied with an exclusive blend of Vitamin E

but it also produces incredible volume and lift wherever you choose to apply it

Provides strength and resistance

Paul Mitchell Flexibile Style ESP wholesale iNOA is ammonia-free making itAchieve hair with bendable texture and flexible hold that can be shaped into multiple styles. The ESP Elastic Shaping Paste allows for easy spiking, twisting, bending and defining. This versatile, highly concentrated elastic shaping paste is infused with beeswax for extra pliability when creating beautiful, long lasting styles. How to use: Apply a small amount to palms, rub hands together and work through damp or dry hair Available in 50ml.