Bag Charm Gaj_01 Frida Mini transforms upcycled materials

Frida Mini transforms upcycled materials into a delightful keepsake full of character and creativity

celebrating the beauty of rural life and artisanal craftsmanship

and pride in every task

and joy — a perfect heirloom piece to gift or collect

Meet Zuri the Zebra

Bag Charm Gaj_01 Frida Mini transforms upcycled materialsGaj the elephant carries the festive spirit of India with grace and color. His deep grey body is adorned with intricate hand embroidery in bright threadwork and golden accents, a vibrant red saddle blanket, and playful tassels on his tail and legs that sway with charm. Lovingly handcrafted by Afghan refugee women in New Delhi using upcycled fabric waste from the fashion industry, Gaj embodies the artistry of traditional Indian craft and SilaiWalis