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Of all students in grades 6, 8, 10 and 12 included in the survey who used an e-cigarette in their lifetime, 67% percent used them just for the flavoring, 29.4% for nicotine and 12.6% for marijuana or hash oil

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More than 3.6 million middle school and high school students said they used e-cigarettes within the last 30 days in 2018, according to the FDA survey

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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs